This week has been a particularly good one for us here and
we feel like a celebration is in order!
This week we attended the National Convenience Show at the
NEC in Birmingham. The show features over 600 innovative brands and is an
essential event for anyone in the Convenience industry, looking to drive their
business forwards and find out about upcoming innovations in the marketplace.
The Pelican Rouge Roaster team were on the stand in full force, meeting
visitors, distributing samples and generally doing what they do best; talking
about coffee!
The event was full of highlights and our own Steven May lead
atalk in The Retailer Hub, teaching visitors how to make ‘perkier’ profits from their coffee offering. He also lead
a ‘Pepsi Challenge’ style tasting session and was on hand to offer visitors
advice on where to invest in their coffee businesses.
However by far the greatest highlight was winning the award
for the 2016 Best New Idea.
There were hundreds of suppliers in attendance and
exhibitors were invited to submit their entries beforehand for their ‘best new
idea.’ This could be a concept, service or product. We entered the competition
with our new retail style coffee packs and Nespresso compatible capsules.
The winner was voted upon in the run up to the show and
during the event by visitors and retailers. We were delighted to make it into
the final three alongside Haagen Dazs and Lavazza Coffee. All 3 had to present why our “idea” was the best
and a little more around the Company before the envelope was opened and the
Winner announced…
PELICAN ROUGE COFFEE ROASTERS!
“I was proud to witness
for myself the launch of Pelican Rouge retail packs into the UK market. The
whole team have done a fantastic job at the National Convenience Show and
should be very happy with their efforts, well done!!”
Congratulations team!
Coffee Cocktails all Round!
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